Epicurus

He who thinks that what he has is insufficient is an unhappy man, even if he is the master of the whole world.
– Epicurus (341-270 BCE)

Epicurus was a Greek philosopher who believed that individuals should actively pursue happiness in their lives.

Alain de Botton, a scholarly writer and film-maker, says Epicurus identified the three elements of individual happiness:

1. Spending time in the company of our friends
2. Being free from stresses, strains and mental clutter
3. Regularly reflecting on our lives

De Botton insists Epicurus would be scornful of modern advertising, because it makes us believe that things are missing in their lives.

Whether we realise it or not, advertising can make us feel miserable.