Note from the Author, Michael Heraghty

I’ve long been interested in the way advertising is evolving, particularly in the age of the internet. I had considered producing a book on the subject, but the hassle of approaching publishers and the strong probability that my manuscript would get rejected made me decide otherwise.

So I decided to build a web version of the book. After all, web publishing is what I do for a living. And internet advertising will be an important thread in the narrative.

I didn’t want to create an e-book; I wanted to create a website that behaved like a book. The idea may seem counter intuitive. After all, a website’s non-linearity is what makes it different to a book, e.g. you don’t have to start a book at page one.

But who’s to say authors can’t — or shouldn’t — create linear websites?

So, advertisingthefuture.com is my attempt at a linear, book-style website. Of course, it won’t be exactly like a book: the reader coming from Google may land on any page, and may jump to any chapter.

Until it’s finished, visitors will be able to see the website evolve. I’ll gradually add and edit the pages until I feel it’s done.

If you have any feedback, please contact me.